The primary purpose of a trademark is to
A) legally protect a product's brand name or trade name and prevent others from using it.
B) allow a company to use the brand name on multiple products in its product line.
C) legally identify the product as having met government standards for its product item.
D) help consumers identify a genuine product from a counterfeit product.
E) capitalize on the brand equity a consumer associates with the symbol, sound, or image.
Correct Answer:
Verified
Q221: Brand personality is
A) the personification of a
Q222: Q223: The identification that a firm has legally Q224: One of the primary benefits of branding Q225: Which of these is one of the Q227: Which of these is the first of Q228: What agency registers the trademarks of a Q229: The added value a brand name gives Q230: The fourth and final step in the Q231: Brand equity is valuable to an organization![]()
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