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The Primary Purpose of a Trademark Is to

Question 226

Multiple Choice

The primary purpose of a trademark is to


A) legally protect a product's brand name or trade name and prevent others from using it.
B) allow a company to use the brand name on multiple products in its product line.
C) legally identify the product as having met government standards for its product item.
D) help consumers identify a genuine product from a counterfeit product.
E) capitalize on the brand equity a consumer associates with the symbol, sound, or image.

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