For Consumers, the Primary Benefit of Branding Is That

For consumers, the primary benefit of branding is that

A) products tend to be higher in quality.
B) it helps consumers become more efficient shoppers.
C) branded items are more readily available in retail outlets.
D) branded items are usually more expensive because of the cost to register them with the Federal Trade Commission (FTC) .
E) they are often rewarded with buyer loyalty incentives.