Brand Licensing Is

Brand licensing is

A) the registration fee paid by a manufacturer to states, provinces, or countries in order to sell its products there.
B) a branding strategy in which the producer dictates the brand name to retailers for the products sold to their respective markets.
C) a branding strategy in which a company uses one name for all of its products.
D) a contractual agreement whereby a company allows another firm to use its brand name or trademark with its products or services for a royalty or fee.
E) a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.