Question 1

The challenges of packaging and labeling are often global. One particular challenge facing global manufacturers involves

Accepted Answer

Environmental concerns such as recycling and reducing waste are global issues that impact packaging and labeling for manufacturers worldwide. Companies have to take into account different countries' regulations and standards for packaging and labeling to ensure compliance with environmental policies.

Question 2

The less-expensive matinee movie pricing offered on shows prior to 4 p.m. is an example of

Accepted Answer

Off-peak pricing refers to offering lower prices during times of lower demand. Matinee pricing is an example of off-peak pricing as it offers lower prices during earlier showtimes when there may be less demand for movie tickets.

Question 3

Which of the following is one of the four key challenges that package and label designers face?

Accepted Answer

Four key challenges that package and label designers face are (1)the continuing need to connect with customers;(2)environmental concerns;(3)health,safety,and security issues;and (4)cost reduction.

Question 4

All of the following comprise the seven Ps of services marketing except which?

Accepted Answer

The seven Ps of services marketing are Product, Price, Place, Promotion, Process, People, and Physical Environment. Profitability is not one of the fundamental components of services marketing.

Question 5

The FedEx brand name suggests that its service is credible and fast. This perception is important because of which unique characteristic of services?

Accepted Answer

The unique characteristic of services referred to here is intangibility, which means that services cannot be seen, touched, or felt before purchase. Therefore, the perception of the brand is crucial in influencing customers' decisions to use a particular service. The FedEx brand name suggests reliability and speed, which makes it more credible in the eyes of customers.

Question 6

Which of the following statements regarding service branding is most accurate?

Accepted Answer

Brand names and logos help customers identify and differentiate intangible services, making them crucial for service branding.

Question 7

While there are the four Ps of marketing, there are the ________ Ps of services marketing.

Accepted Answer

The answer of While there are the four Ps of...

Question 8

One tool available when trying to even out the variations in demand for services is

Accepted Answer

Off-peak pricing is a tool that can be used to even out the variations in demand for services. By offering lower prices during off-peak times, customers may be incentivized to use the service at a less busy time, which spreads out demand and evens out the peaks and valleys of usage.

Question 9

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

Accepted Answer

The statement that legal requirements for the conveyance of information are an important component of perceptual benefits is false. While legal requirements are necessary for certain information to be included on packaging and labeling, they are not considered a benefit to consumers in terms of influencing their perception of the brand. The other statements are true and accurate regarding the perceptual benefits conveyed by a product's packaging and labeling.

Question 10

The time a product can be stored before it spoils is referred to as its

Accepted Answer

Shelf life refers to the time period during which a product can be stored under recommended conditions without spoiling or degrading in quality. It is determined by various factors such as the formulation, packaging, storage conditions, and other environmental factors. It is different from the expiration date which refers to the last date on which the product is recommended to be used, beyond which it may not be safe or effective for use.

Question 11

All of the following are true about the price element of services except which?

Accepted Answer

Off-peak pricing involves varying prices based on demand at different times, so it does not keep prices consistent.

Question 12

Tuition, charges, fares, fees, and rates are all terms

Accepted Answer

These terms are all given to describe the price of services.

Question 13

Many service businesses use off-peak pricing to manage variations in

Accepted Answer

Off-peak pricing is used to manage variations in demand for a service by offering lower prices during times when demand is typically lower, encouraging more customers to use the service during those times.

Question 14

The Reynolds Wrap aluminum foil box has two side tabs that say "Press Here to Lock Roll" to keep the roll of foil in place during use. This demonstrates which elements of good packaging?

Accepted Answer

The answer of The Reynolds Wrap aluminum foil box has...

Question 15

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

Kraft created a patented resealable opening in the bag for easy access and to maintain freshness, which is a functional and aesthetic design feature aimed at better connecting with customers.

Question 16

The use of brand names is especially important for services because of which unique characteristic of services?

Accepted Answer

The unique characteristic of services that makes the use of brand names especially important is intangibility. Since services cannot be seen or touched, customers rely heavily on branding to make decisions and differentiate between service offerings.

Question 17

The environmental challenges of packaging and labeling are often global in nature. These include all of the following except which?

Accepted Answer

Defective products are not directly related to the environmental challenges of packaging and labeling, which focus more on waste management and material composition.

Question 18

Because of the intangible nature of services, consumers often perceive price as a possible indicator of the ________ of the service.

Accepted Answer

Since services are intangible, consumers use price as a potential indicator of the quality of the service. They may assume that a higher price means better quality, whereas a lower price might indicate lower quality. However, this may not always be accurate as there are numerous factors that can influence price, such as competition and production costs.

Question 19

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the

Accepted Answer

The seven Ps of services marketing is an expanded marketing mix for services that includes the traditional four Ps (product, price, promotion, and place) as well as people, physical environment, and process. This expanded mix is specific to the unique characteristics and challenges of marketing and delivering services.

Question 20

Service providers use tools such as ________, which consists of charging different prices for different times of the day or during different days of the week to manage the variations in demand for their services.

Accepted Answer

Off-peak pricing is a strategy used by service providers to manage variations in demand for their services. This strategy involves charging different prices for different times of the day or during different days of the week. By offering lower prices during off-peak times, service providers can incentivize customers to use their services during less busy periods, helping to balance out demand and capacity.

Quiz 10: Managing Successful Products, Services, and Brands