Vivienne, a college student with limited financial resources, was considering the purchase of a new laptop. She visited several office supply and consumer electronics stores, searching for the lowest price on a reliable new laptop. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, a laptop was
A) a specialty product.
B) an unsought product.
C) a discretionary product.
D) a shopping product.
E) a convenience product.

Question

Quizplus · Accepted Answer

A shopping product is one for which consumers spend time comparing quality, price, and style, as Vivienne did with her laptop purchase.

Vivienne, a College Student with Limited Financial Resources, Was Considering