The four I's of services consist of
A) intangibility, inconsistency, inseparability, and innovation.
B) intangibility, inventory, inflexibility, and impression.
C) intangibility, inconsistency, inseparability, and inventory.
D) intangibility, inventory, innovation, and impression.
E) intangibility, inconsistency, innovation, and impression.

Question

Quizplus · Accepted Answer

The four I's of services are intangibility, inconsistency, inseparability, and inventory. These characteristics distinguish services from goods.

The Four I's of Services Consist of