To help consumers ________, marketers try to make them tangible or show the benefits of using the service.
A) assess and compare services
B) reduce inconsistency
C) increase interaction with service providers
D) appreciate the flexibility of services
E) understand the interdependence of services

Question

Quizplus · Accepted Answer

Marketers aim to make services tangible or highlight their benefits to help consumers assess and compare them, as services are inherently intangible and can be difficult to evaluate.

To Help Consumers ________, Marketers Try to Make Them Tangible