To help consumers assess and compare its airline service, Frontier Airlines has used personable animal characters in its advertising to announce and describe benefits, such as leather seats and "stretch" seating, to help deal with the
A) incongruity of the service.
B) inseparability of the service.
C) intangibility of the service.
D) inflexibility of the service.
E) interdependence of the service.

Question

Quizplus · Accepted Answer

The use of personable animal characters in advertising is a strategy to make the intangible aspects of airline service more relatable and tangible to consumers.

To Help Consumers Assess and Compare Its Airline Service, Frontier