The brochure for Spa Sydell has photographs of people enjoying the various spa amenities. By seeing the pictures of available treatments at the spa, a customer has a better idea of what she is buying. Spa Sydell uses a brochure to help customers deal with the ________ that is associated with using the service.
A) incongruity
B) inconsistency
C) inventory costs
D) inseparability
E) intangibility

Question

Quizplus · Accepted Answer

The brochure helps to address the intangibility of services by providing visual representations, making it easier for customers to understand what they are purchasing.

The Brochure for Spa Sydell Has Photographs of People Enjoying