Solved

A Product Mix Refers to

Question 115

Multiple Choice

A product mix refers to


A) all of the different product lines offered by an organization.
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) the entire product category or industry.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents