In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of
A)a continuous innovation.
B)a dynamically continuous innovation.
C)a disruptive improvement.
D)a discontinuous innovation.
E)an evolutionary innovation.

Question

Quizplus · Accepted Answer

A discontinuous innovation refers to a new product that requires consumers to significantly change their behavior, as was the case with the transition from horse and buggy to automobiles.

In the Early 1900s, Your Great-Great-Grandfather Probably Purchased His First