One of the eight primary marketing-related reasons for new-product failure is
A) not listening to the voice of the engineer.
B) no economical access to buyers.
C) too much advertising or too aggressive a tone for it.
D) failure to anticipate competitors' actions.
E) insufficient funding for rollout.

Question

Quizplus · Accepted Answer

No economical access to buyers is a primary marketing-related reason for new-product failure because it means the product cannot effectively reach or be distributed to the target market, limiting its sales potential.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure