Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on
A) an insignificant point of difference.
B) too little market attractiveness.
C) not satisfying customer needs on critical factors.
D) poor product quality.
E) incomplete market and product protocol.

Question

Quizplus · Accepted Answer

American car manufacturers failed to satisfy customer needs on critical factors by not providing right-hand-drive cars, which are necessary for driving on the left-hand side of the road in Japan.