One of the eight primary marketing-related reasons for new-product failure is
A) not listening to the voice of the engineer.
B) insignificant point of difference.
C) too much advertising or too aggressive a tone for it.
D) failure to anticipate competitors' actions.
E) insufficient funding for rollout.

Question

Quizplus · Accepted Answer

An insignificant point of difference means the new product does not offer a unique benefit or advantage over existing products, leading to its failure in the market.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure