Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had
A)poor product quality.
B)no economical access to buyers.
C)an insignificant point of difference.
D)incomplete market and product protocol.
E)poor execution of the marketing mix.

Question

Quizplus · Accepted Answer

With thousands of new consumer packaged goods introduced each year,the cost to gain access to retailer shelf space is huge.Because shelf space is judged in terms of sales per square foot,a new product must displace an existing product on the supermarket shelves.Thirsty Dog! failed to generate enough sales to meet its sales per square foot requirements.

Thirsty Dog! Is a Zesty Beef-Flavored,vitamin-Enriched,mineral-Loaded,lightly Carbonated Bottled Water for Your