Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.
A)idea generation
B)screening and evaluation
C)business analysis
D)market testing
E)commercialization

Question

Quizplus · Accepted Answer

The stage mentioned in the scenario is market testing, where the new product idea is introduced to a small market segment to determine acceptance and sales potential.

Nicole Owns a Small Organic Spice Company Called RaisaSpice and Was