Universal Concerts wants to bring a series of music concerts to Canada next year. In general, western Canadians prefer country music while eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to
A) geographic characteristics.
B) demographic characteristics.
C) music format characteristics.
D) behavioral characteristics.
E) psychographic characteristics.

Question

Quizplus · Accepted Answer

Universal Concerts should segment its market based on geographic characteristics because the preference for music genres (country in the west and rock in the east) is tied to the geographic location of the audience.

Universal Concerts Wants to Bring a Series of Music Concerts