All of the following are psychographic segmentation variables except which?
A)lifestyle
B)needs
C)birth era
D)PRIZM
E)personality

Name: All of the following are psychographic segmentation variables except which? A)lifestyle B)needs C)birth era D)PRIZM E)personality
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Question

Quizplus · Accepted Answer

Psychographic segmentation is based on some subjective mental or emotional attributes (personality),aspirations (lifestyle),or needs of prospective customers.Birth era is a demographic segmentation variable.

All of the Following Are Psychographic Segmentation Variables Except Which