Alamo, a national car rental firm, targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. The company is using ________ segmentation.

Question

Quizplus · Accepted Answer

The company is using behavioral segmentation, which involves dividing the market based on consumer knowledge, attitudes, uses, or responses to a product. In this case, Alamo is targeting salespeople based on their frequent car rental behavior.

Alamo, a National Car Rental Firm, Targets 50 Percent of Its