In an the Apple market-product grid for its personal computer line, the iMac is popular among all the segments Apple can target. This product would allows Apple to enjoy
A) segmentation synergies.
B) marketing synergies.
C) product synergies.
D) the benefits of the 80/20 rule.
E) frequency marketing.

Question

Quizplus · Accepted Answer

Product synergies occur when a product, like the iMac, appeals to multiple market segments, allowing a company to streamline production and marketing efforts across those segments.

In an the Apple Market-Product Grid for Its Personal Computer