In the athletic shoe market, Adidas AG and Nike Inc. practice ________ positioning since both companies vie for the same customers with technologically advanced products.
A) psychological
B) perceptual
C) differentiation
D) head-to-head
E) market

Question

Quizplus · Accepted Answer

Adidas AG and Nike Inc. practice head-to-head positioning as they compete directly against each other for the same customer base by offering similar technologically advanced athletic products.

In the Athletic Shoe Market, Adidas AG and Nike Inc