"For upscale American families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the utmost in safety and dependability" is a ________ statement for Volvo in North America.
A) perception
B) positioning
C) market-product
D) vision
E) differentiation

Question

Quizplus · Accepted Answer

This statement describes how Volvo wants to be perceived in the market relative to its competitors, focusing on safety and dependability, which is a positioning strategy.

"For Upscale American Families Who Desire a Carefree Driving Experience