Filmmakers want movie titles that use the same factors that make a good brand name.Ideally,they should
A) be short and memorable.
B) create a sense of mystery.
C) use devices such as alliteration or rhyme.
D) create a sense of familiarity.
E) be creative.
Correct Answer:
Verified
Q5: Grape-Nuts was one of the first cereals
Q6: Decision making is the act of
A)consciously choosing
Q7: All of the following are challenges marketers
Q8: A decision refers to a(n)
A)premeditated selection resulting
Q11: Generally,filmmakers want movie titles that are short,memorable,appealing
Q12: Marketing researchers use tracking studies immediately before
Q14: War Dogs is an example of a
Q17: Test screenings and tracking studies are examples
Q18: Movie studios use tracking studies in which
Q19: The primary purpose of a "sneak preview"
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