Marketing researchers use tracking studies immediately before an upcoming film's release to
A) identify any factual errors or inconsistencies in the story line.
B) nominate specific actors or actresses for industry awards.
C) forecast a movie's opening weekend box office revenues.
D) select the best geographical location for the movie's premiere.
E) make changes to the movie's release based upon professional critics' reviews.

Question

Quizplus · Accepted Answer

Tracking studies are used to gauge public interest and predict box office performance, particularly for opening weekend revenues.

Marketing Researchers Use Tracking Studies Immediately Before an Upcoming Film's