After developing the research plan, the next step of the marketing research approach is to
A) develop findings.
B) define the problem.
C) take marketing actions.
D) analyze the results.
E) collect relevant information.

Question

Quizplus · Accepted Answer

After developing the research plan, the next step is to collect relevant information, which involves gathering data needed to address the research objectives.

After Developing the Research Plan, the Next Step of the Marketing