Set during the marketing research process, __________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.
A)measures of success
B)research constraints
C)marketing research plans
D)hypothetical scenarios
E)research objectives

Question

Quizplus · Accepted Answer

Research objectives are the specific, measurable goals that a decision maker wants to achieve by conducting marketing research. These objectives guide the research process by indicating what information needs to be collected and analyzed to meet the decision maker's needs. Measures of success are the criteria that the decision maker uses to evaluate the success of the research effort, while research constraints refer to any limitations or restrictions that might impact the research process. Marketing research plans and hypothetical scenarios are not directly related to research objectives.

Set During the Marketing Research Process, __________ Are the Specific