A picture or verbal description of a product or service a firm might offer for sale is referred to as
A) a constraint.
B) an exemplar.
C) a new-product concept.
D) a test offering.
E) a protocol.

Question

Quizplus · Accepted Answer

A new-product concept is a detailed description or representation of a product or service that a firm might offer for sale, used to evaluate its potential success in the market.

A Picture or Verbal Description of a Product or Service