Before its production, LEGO Group marketing managers might develop a ________ for an innovative MINDSTORMS® EV3 robot that uses a color sensor, responds to voice commands, or uses GPS navigation software.
A) virtual concept
B) product substitute
C) product hypothesis
D) new-feature matrix
E) new-product concept

Question

Quizplus · Accepted Answer

A new-product concept is a detailed version of the idea stated in meaningful consumer terms, which helps in understanding how the product will be perceived and used by the target market.

Before Its Production, LEGO Group Marketing Managers Might Develop a ________