Children's accessory and toy store Red Carpet Baby! uses U.S. Census Bureau information to determine the number of families with children under age 5 for each state in its market area. Data obtained from this source are called
A) proprietary data.
B) primary data.
C) secondary data.
D) observational data
E) experimental data.

Question

Quizplus · Accepted Answer

Secondary data refers to information that has been collected by someone else for a different purpose but is being used by a company for its own purposes. The U.S. Census Bureau data is collected by the government and used by Red Carpet Baby! for their market analysis, making it secondary data.

Children's Accessory and Toy Store Red Carpet Baby! Uses U