A general rule of thumb among marketing researchers is to use ________ first and then collect
A) external secondary data; internal primary data.
B) internal primary data; external primary data.
C) primary data; secondary data.
D) secondary data; primary data.
E) questionnaire data; observational data.

Question

Quizplus · Accepted Answer

Secondary data is typically collected first because it is more readily available and less expensive. It helps to provide background information and context before primary data is collected, which is more specific and costly.

A General Rule of Thumb Among Marketing Researchers Is to Use