The Nielsen Television Index Ranking reports the rating of each TV program. With about 120 million TV households in the United States, a single rating point
A) is not a good measurement of television viewership.
B) equals one point on a 10-point scale.
C) has limited impact on advertising rates for marketers.
D) equals 1 percent, or about 1,200,000 TV households.
E) suggests that a show has very few viewers.

Question

Quizplus · Accepted Answer

A single rating point represents 1% of the total TV households, which is approximately 1,200,000 households in the U.S.

The Nielsen Television Index Ranking Reports the Rating of Each