DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and deal with claims. It wants to introduce its product into new markets, but needs a prediction of how successful its sales efforts will be. Researchers invited four groups of eight insured people to talk about home and auto insurance. Their conversations were recorded and later analyzed to determine if there were any differences between customers from different markets. One of these discussions is an example of
A) an experiment.
B) a focus group.
C) a panel.
D) an evaluative interview.
E) a depth interview.

Question

Quizplus · Accepted Answer

A focus group is a discussion with a small group of people who have similar characteristics, such as age, income, or interests. The purpose of a focus group is to gather information about a particular topic, such as a new product or service.

DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than