A publishing company sponsors a discussion session with seven college instructors who use a specific management textbook. The instructors meet with a moderator who asks their opinions about the textbook, its instructor's manual, and its video and written cases. This is an example of
A) a jury of executive thought.
B) a consumer panel.
C) an information forum.
D) a focus group.
E) a depth interview.

Question

Quizplus · Accepted Answer

A focus group involves a small group of people discussing a product or service with a moderator to gather opinions and insights, which matches the scenario described.

A Publishing Company Sponsors a Discussion Session with Seven College