"Do you eat at fast-food restaurants regularly? Yes or No" is worded poorly because the word "regularly" makes it ________ question.

Question

Quizplus · Accepted Answer

Marketing research questions must be worded precisely so that all respondents interpret the same question similarly.For example,in a question asking whether you eat at fast-food restaurants regularly,the word regularly is ambiguous.Two people might answer "yes" to the question,but one might mean "once a day" while the other means "once or twice a month." However,each of these interpretations suggests that dramatically different marketing actions be directed to these two prospective consumers.

"Do You Eat at Fast-Food Restaurants Regularly? Yes or No