Carma Laboratories, Inc., the maker of Carmex lip balm, used ________ to conduct marketing research to understand the nature of online conversations about lip balm.
A) ethnographic research
B) depth interviews
C) focus groups
D) social media
E) telephone surveys

Question

Quizplus · Accepted Answer

Carma Laboratories, Inc. used social media to conduct marketing research to understand the nature of online conversations about lip balm, as social media platforms provide insights into consumer discussions and sentiments.