A market researcher showed a plain print ad of a new brand of designer jeans to several groups of college students and asked the students to rate the quality of the jeans. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and again asked the students to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than previously. In this experiment, students' ratings of the new blue jeans served as the

Question

Quizplus · Accepted Answer

The dependent variable is the variable that is being measured, and in this case, it is the students' ratings of the jeans. The independent variable is the variable that is being manipulated, and in this case, it is the presence or absence of Scarlett Johansson in the ad.

A Market Researcher Showed a Plain Print Ad of a New