Once a market researcher has defined the problem,developed the research plan,and collected the relevant information,what is the next step in the five-step marketing research approach?
A)set budgets
B)determine target market
C)take marketing actions
D)develop findings
E)determine if there is a planning gap between desired findings and actual findings

Question

Quizplus · Accepted Answer

The next step in the five-step marketing research approach is to develop findings. This involves analyzing and interpreting the data collected and reporting the results to the decision-makers who commissioned the research. This step helps to answer the research questions and provides insights that can be used to make informed marketing decisions. After developing the findings, the marketer can then take marketing actions based on the information gathered.

Once a Market Researcher Has Defined the Problem,developed the Research