A(n) ________ involves starting with the last known value of the item being forecast,listing the factors that could affect the forecast,assessing whether they have a positive or negative impact,and making the final forecast.
A) direct forecast
B) lost-horse forecast
C) buyers' intentions forecast
D) indirect forecast
E) incremental forecast
Correct Answer:
Verified
Q242: Lost-horse forecasting involves
A) admitting that the actions
Q258: A direct forecast involves estimating the value
Q265: One objective in the marketing research Jeff
Q266: Which of the following is one of
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