In conducting marketing research on Facebook, Carmex is considering using a marketing metric that measures how active its Facebook audience is with Carmex, such as when consumers post a comment on the Carmex wall or reply to one of the Carmex posts. This metric is called Carmex
A) sentiment.
B) share of voice.
C) engagement.
D) conversation velocity.
E) likes.

Question

Quizplus · Accepted Answer

Engagement is the metric that measures how actively the audience interacts with content, such as comments and replies on social media platforms like Facebook.

In Conducting Marketing Research on Facebook, Carmex Is Considering Using