The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as
A)a global marketing strategy.
B)an integrated marketing strategy.
C)a transnational marketing strategy.
D)a meganational marketing strategy.
E)an international marketing strategy.

Question

Quizplus · Accepted Answer

A global marketing strategy involves standardizing marketing activities across different countries when there are cultural similarities and adapting them when cultures differ.

The Strategy Transnational Firms Employ That Standardizes Marketing Activities When