Which of the following types of firms would be most likely to use a global marketing strategy?
A) multidomestic
B) multinational
C) international
D) transnational
E) open border

Question

Quizplus · Accepted Answer

Transnational firms are most likely to use a global marketing strategy as they aim to integrate and coordinate their marketing efforts across different countries while considering local differences.

Which of the Following Types of Firms Would Be Most