A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as
A) a transnational brand.
B) an international brand.
C) a multinational brand.
D) a global brand.
E) a borderless brand.

Question

Quizplus · Accepted Answer

A global brand is marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.

A Brand Marketed Under the Same Name in Multiple Countries