Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)an assessment of the economic infrastructure in different countries
D)an assessment of language differences including dialect variation
E)political and ideological differences between the countries involved

Question

Quizplus · Accepted Answer

A scan of the global marketplace should include (1)an assessment of the economic infrastructure in these countries,(2)measurement of consumer income in different countries,and (3)recognition of a country's currency exchange rates.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global