A small Canadian winery located in British Columbia has developed a new table wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. What type of exporting option would best suit this company?
A) direct exporting
B) licensing
C) indirect exporting
D) joint venture
E) cooperative partnership

Question

Quizplus · Accepted Answer

Indirect exporting would be best for the winery as it lacks overseas contacts. This method involves using intermediaries who have the necessary market knowledge and distribution networks to help the winery enter foreign markets without the need for direct involvement.

A Small Canadian Winery Located in British Columbia Has Developed