What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?
A)direct exporting
B)licensing
C)cooperative
D)joint venture
E)direct investment

Question

Quizplus · Accepted Answer

Direct exporting involves selling directly to the foreign market, which carries more risk than indirect exporting but can lead to higher profits as the company has more control over the sales process.

What Global Market Entry Strategy Involves Slightly More Risk Than