Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India. The global market entry strategy is known as

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A joint venture is a strategic alliance where two or more parties form a partnership to share markets, intellectual property, assets, knowledge, and, of course, profits. In this case, Starbucks and Tata Global Beverage have formed a joint venture to enter the Indian market.

Starbucks and Tata Global Beverage Have Together Formed Tata Starbucks