When German car maker Mercedes-Benz owns and operates a factory in Vance, Alabama, that makes the M-Class sport-utility vehicle, this global market entry strategy is known as ________ and represents the greatest commitment a company can make to international sales.
A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing

Question

Quizplus · Accepted Answer

Direct investment involves a company owning and operating facilities in a foreign country, representing the highest level of commitment to international markets.

When German Car Maker Mercedes-Benz Owns and Operates a Factory