Which form of entry into a foreign market requires the greatest commitment?
A) direct exporting
B) direct investment
C) joint venture
D) licensing
E) indirect exporting

Question

Quizplus · Accepted Answer

Direct investment requires the greatest commitment as it involves establishing a physical presence in the foreign market, such as building or acquiring facilities, which requires significant resources and long-term commitment.

Which Form of Entry into a Foreign Market Requires the Greatest