As a general rule, a product ________ strategy seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.
A) adaptation
B) extension
C) integration
D) invention
E) customization

Question

Quizplus · Accepted Answer

An extension strategy works best when the target market is similar across different countries and cultures, allowing the same product to be marketed without significant changes.

As a General Rule, a Product ________ Strategy Seems to Work