Figure 7-5

-Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Question

Figure 7-5
 
-Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Quizplus · Accepted Answer

Sony,Gillette,and Nike are using a product extension strategy-they are selling virtually the same product in other countries.As a general rule,product extension seems to work best when the consumer market target for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and uses for the product.

Figure 7-5 -Sony Electronics,Gillette Razors,and Nike Apparel and Shoes Are Being Sold